PARTNER PROGRAM FOR MICROSOFT DYNAMICS ISVs
The Partner Program is designed to build a partner channel that is self
sufficient and proactive in independently pursuing sales of vertically
specialized Microsoft Dynamics based solutions. Key components include:
PROSPECTING:
- Building the vertical and geographical opportunity map
- Building the partner market coverage map
- Developing the ideal partner profile
RECRUITING:
- Creating the customer and partner value propositions
- Developing the partner 3 year ROI model
- Establishing the ideal customer scenarios
- Developing the competitive positioning
- Defining the partner business terms
ACTIVATING:
- Developing the joint business plan with partners
- Developing the joint demand generation plan with partners
- Defining the Marketing Development Fund for partners
- Defining the sales and product certification requirements
GROWING:
- Tracking execution of business and demand generation plans
- Quarterly business reviews
- Leveraging Microsoft marketing campaigns
CASE STUDIES:
Expand your Microsoft Dynamics solutions'
market penetration with a Partner Program
tailored to your vertical market specialization
AIM
GROWTH THROUGH PARTNERS