“Paul drew out of us how we should define who our partners should be, what's in it for them, and what's in it for us to make this
something real and something valuable to both sides. And the process he has is amazing to help us find the right partner to
meet our goals and to meet their goals. It's a process we didn't do ourselves." Bob Scarborough, CEO, Tensoft

“I was very impressed by the level of thought and detail that went into creating our new Partner Program. The structure,
processes, and resources defined across the entire partner life cycle was of immediate benefit in our efforts to recruit new
partners and re-energize existing ones.  AIM did an outstanding job.” Randy Keith, President & CEO, Serenic Software

"Applying its extensive channel building expertise and in-depth knowledge of Microsoft partners, AIM delivered outstanding
results; providing us with the road map and tools to build a partner channel that has the industry knowledge, technical
competency and motivation to grow our business." Heidi Tucker, VP Business Development, Hoover's Inc. (D&B Company)

WHO SHOULD ATTEND?
  • CEO, General Manager, Sales Director, Marketing Director
  • Channels Manager, Alliances Manager
  • Business Development Manager

TOPICS:
    How to:
  • understand the US market dynamics
  • determine the best business model – direct or indirect
  • recognize partnering opportunities and pitfalls
  • recruit and activate the right partners
  • manage partners for mutual success
  • assess your partnering readiness


GUIDES & SELF-ASSESSMENT:


VENUE:     The Delta Chelsea Hotel, Toronto               
DATE:        7am-9:30am, Sunday, July 8th, 2012
PRICE:       No charge - exclusively for Enterprise Ireland companies only..
AEUSA INTERNATIONAL MARKETING (AIM)

NORTH AMERICA:
paulsolski@aimcorpinternational.com
Tel. +1.425.208.5430
REGISTRATION:
Please register by sending your full name, title, company name and telephone number to:
information@aimcorpinternational.com
AIM
GROWTH THROUGH PARTNERS
GROWTH THROUGH PARTNERS
Building International Partner Channels - Best Practices for ISVs


This workshop is presented exclusively for
Enterprise Ireland companies

By participating in this workshop, you will learn from case studies how our clients
have successfully expanded their businesses through partnering. A partner
channel can help software companies to expand market reach, increase
opportunities, sell more software and services, tap into the global economy, and
build an international brand – if it works, otherwise it can be an under performing
drain on time and resources.