If it is important to do well, then it deserves a plan. A strategic business plan can enable your
organization to chart the course for its success. Defining a vision and then breaking it down to
actionable activities that individuals and groups across your organization, as well as
partners, are responsible for executing can bring a unity of purpose that delivers results.

The AIM Strategic Planning Framework consists of six developmental stages which together
make up a complete executable plan. We can help your organization to work through each
planning stage to reach agreement and then to oversee its execution.


AIM PLANNING & EXECUTION FRAMEWORK:
Consider these questions to
assess your need:

1. Direction:
Has the company vision/plan
been defined? How does it impact
what each employee does
everyday? How does it impact
your partners' behaviour? How do
you measure progress?

2. Scope:
How long will it take to realize your
company vision? Have the
milestones been defined? Does
the vision/plan include brand
equity, customer loyalty and
innovation objectives as well as
financial ones?

3. Alignment:
Have all key internal stake holders
contributed to developing the
vision/plan? How does it impact
management compensation?
Have partners contributed to the
plan? Does it impact margins?

4. Leverage:
Are you maximizing the expertise
of all internal groups? Are you
maximizing partnership
resources?

6. Accountability:
Have performance measures
been defined? How often are they
tracked? Who tracks them?
ARE YOU DRIVING THE MARKET OR REACTING TO IT?
When is a strategic plan
necessary?
STRATEGIC PLANNING - CHART YOUR OWN COURSE

Align your organization to a common vision. Maximize
utilization of internal skills. Define the step by step course
to realize your objectives. Achieve business growth.
VISION:
e.g. Market position, Revenues, Brand perception

CRITICAL SUCCESS FACTORS:
What must the organization succeed at?
e.g. Grow Revenue %, Partner Commitment, Create Demand

STRATEGIES:
How will the organization succeed?
e.g. Expand Channels, Target Verticals, Leverage Partnerships

TACTICS:
What will the organization do?
e.g. Recruit VARs,  Win References, Marketing Campaigns

EXECUTION:
Who and when will this be done?
e.g. Activities, Deliverables, Owners, Vendors, Time lines

MEASUREMENT:
Is the organization on track to succeed?
e.g. Virtual team updates, Dashboards, Executive reviews
Strategy Planning
AEUSA INTERNATIONAL MARKETING (AIM)
USA: 1.425.208.5430
information@aimcorpinternational.com
AIM
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